Head of Creative
B Ferraz Agency
I'm Head of Creative at B Ferraz Agency based in Sao Paulo leading all the creative work in Brazil, Mexico and Argentina. Before that, I was Creative Director at Africa Advertising and Associate Creative Director at R/GA. I also was Senior Art Director of BBH Brazil, DDB Brazil, AgênciaClick Isobar and Associate Creative Director in Garage Interactive Marketing and Sinc Digital.
I worked for brands such as YouTube, Google, Waze, Next Bank, Coca-Cola, TIM Telecom and Bradesco Bank, Vivo Telecom, FIAT, Renault, LG, Diageo, Ab InBev, ESPN and Mentos. I've collected more than 60 awards, including Cannes, D&AD, El Ojo, Effie, Fiap, Wave, Sinos, Cristal, Mobile Marketing Association, Creative Club of Sao Paulo and publications on Lürzer's Archive and Shots Magazine.
I was a founder of 3D Cine, the first stereoscopic 3D cine in the country and in 2008 was invited by Microsoft to Artists in Residence Program, in Redmond, where I created projects using technology.
I did my post grad studies of business administration at ESPM and I also teach art direction at Cuca Advertising School. I really believe this is the way to give back to future generations in advertising what I've learned so far in the business.
I was jury member of NY Festivals, Effie Awards, Prêmio Abradi (Brazilian Digital Awards), Ampro Globes Awards and I represented Brazil as final jury on Ad Stars Awards in South Korea.